Website, App, and Marketing
2016-2018
In early 2016 I was approached by a friend who worked at an event ticketing startup that needed a designer to take their proof of concept and turn it into a fully fleshed out web and mobile experience. The concept was rough and the event ticketing industry is saturated, so I had my work cut out for me.
The event ticketing space is well saturated, and many solutions are convoluted. They pull you in multiple directions. We wanted to create an experience that was streamlined and focused on engaging the customer in a simple and informative way. We wanted their trip from browsing to clicking "Buy" as easy as possible.
Go to google and search "tickets" and you'll see a plethora of choices, many of them do it well and many do not. Our challenge was to find a unique path through the process that met our goals of creating an easier and more engaging experience for the user. We streamlined the search and browsing workflows, and made it a simple yet aesthetically pleasing experience.
This pie has all the best ingredients, such as: Simplified web experience - get to your event faster, or find something new quick and easy; Clean and straightforward design - Lets the events stand out and draw the user in; Streamlined payment process - find your event and get your ticket in no time.
I designed an easy to use simplified web app to get users from search to buy in an elegant and engaging way.
I designed a complete responsive web version of the app to accommodate those users. I also designed a backend for Event Creators to create, manage, and analyze data from their events.
I did extensive research on current best practices and design patterns to determine our simplified structure, which I then applied to my designs.
To facilitate the development process, I developed the front end of the web app. Utilizing a responsive framework to make it look right and work well on all screen sizes. Then I passed it on to the dev team to complete the process.
To help sell our app to clients, I created marketing materials, ad banners, and design emails. I also created a landing page for clients that displays our strengths.